Wednesday, October 3, 2007

Publisher or Printer?

When an author is getting ready to publish or print his/her book, and if they are going to pay for the publication, they tend to look for the lowest price. That's a mistake! A printer offers nothing in the way of extra marketing or promotional services - they just print. Many publishers who are called subsidy publishers or partnership publishers will work with someone who intends to self-publish, and they may charge a bit more than a printer. But, epending upon the company, they can offer more after the book is printed in terms of promotions. Don't make the mistake of thinking the least expensive is the best. In this case, you could end up with 500 or 1000 paper weights in your garage instead of books being sold.

Dr. Mike Wourms, President, CSN Books

1 comment:

drvums said...

Another problem with using just a printer is that they don't care about what is inside the book. The editing and formating is not important, they just need the right type of file to print it. I have seen many so-called published books that came only through printers that I know did not meet industry standards (Yes, this industry has standards) so all they had was some paper weights.