Thursday, October 18, 2007

How Do You Promote Your Books?

Over the last 26 years, I've written 83 books as an author, yet am still learning new wrinkles about the publishing industry. Question: What are the best methods you have found to promote your book?



Wednesday, October 17, 2007

Join the Revolution

I honestly believe there's a publishing revolution going on. Independent authors are now joining with "Partnership Publishers" to publish and market their books across the nation, and the world. What makes this combination unique, and evolutionary, is that the author enjoys the reputation of a national publisher (as opposed to self-publishing) but he/she still pockets the profits.

Have you tried "partnership publishing"? If so, could you give us your feedback?



Wednesday, October 3, 2007

Publisher or Printer?

When an author is getting ready to publish or print his/her book, and if they are going to pay for the publication, they tend to look for the lowest price. That's a mistake! A printer offers nothing in the way of extra marketing or promotional services - they just print. Many publishers who are called subsidy publishers or partnership publishers will work with someone who intends to self-publish, and they may charge a bit more than a printer. But, epending upon the company, they can offer more after the book is printed in terms of promotions. Don't make the mistake of thinking the least expensive is the best. In this case, you could end up with 500 or 1000 paper weights in your garage instead of books being sold.

Dr. Mike Wourms, President, CSN Books

Tuesday, October 2, 2007

Why Are Authors Giving Away Money?

I have been in the publishing industry now for over two decades, and am still amazed at how authors strive so hard to get into bookstores and become "published" through standard publishers, yet are literally giving away thousands of dollars in money by taking the least profitable publishing route. When will authors catch on? In a "partnership publisher" such as CSN Books, there is an up-front cost, but the potential profits are amazing. For example, 1000 books sold with a retail value of $10 through a bookstore may produce a royalty author with an income of between $250 and $500. In the same senario with a Partnership Publisher, the author could pocket $8,000 to $10,000!

I'm confused. When will authors get it?

Dr. Mike Wourms, President, CSN Books