If your potential publisher is promising you the moon, the changes are they are promising what they cannot deliver.
Here are the facts.
Four years ago, approximately 200,000 book titles were released in a year.  That meant that those books were competing for space in the bookstores, which normally stock between 15,000 to 25,000 books. Four years ago the odds of getting into a bookstore were difficult.  Today, with the advent of print on Demand, over 800,000 titles are released in a given year.  And so, if your potential publisher promises that you will be in bookstores, you should probably run the other way.
Another fact - bookstore sales are the least profitable of all sales, yet every author I speak with always asks, "Can you get me in bookstores?"  The answer is, "I can make your book available to bookstores, but is that really the first place you want to target?"  Most of our authors make most of their money from book sales at conferences and seminars, NOT from bookstore sales.
Finally, there is a misconception that once a book is released that the author's job is done.  Nothing could be further from the truth.  Have you ever noticed that when a movie is released, that the stars hit every talk show on tv and radio, plugging their movie?  The same is the case with an author.  If you are not willing to help promote your book, then no publisher can help you.
Just some serious thoughts for your consideration.

Thanks,
Mike


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