Instructions for New Release party

New Release book signing Instructions

1. First rule of thumb for a book signing party is to treat it as if you were getting married.

2. Pick a place to have the party that will hold the appropriate number of guest. Usually the church or someone with a nice, big, home can donate this.

3. Pick a date that will give you plenty of time to properly pre-pare.

4. Pick out formal invitations that are classy. The more they are customized towards your book, the better.

5. INVITE EVERYONE AND ANYONE!!! It is important to send the invitations to everybody you have an address for (all family members), I recommend that you gain access to the church directory of any church you have ever belonged to or have had speaking relations with. You need to invite as much press as possible, that means TV, Radio and Newspapers, this may get you some exposure. Make sure you invite the Pastor of every church in and near your city, this often leads to speaking engagements and more book sales.

6. The invitation MUST contain an order form for those who will be unable to make it but would like to buy copies of the book. Hint: Give discounts for multiple orders both in the invitation and at the party.

7. Make this a formal occasion, the nice thing is all you need to do is serve snack food and provide beverages. This is an upscale social function so you need to buy the nice looking paper plates and cups.

8. The second rule of thumb, which is as important as the first is that, “the amount of books an author sells is typically equal to the amount of invitations sent”.

9. People around you will react to the book as you do, if you act like its no big deal, so will they, but if you create a stir and fervor, the people will follow.


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Our printing is high quality, and we offer marketing and distribution.