Please Be Careful

Publishing is difficult - period.
So many publishing companies out there, even Christian ones, make blatant promises to authors concerning the marketing and distribution of their books that they know they cannot honor.
What is an author to do?
First, investigate the claims and learn if they are feesible. If a company promises to "put you in 25,000 bookstores," and you are only printing 100 copies, then something is wrong.
Second, self-publishing, or subsidy publishing through a publisher, is great, depending upon the contract. If there is a rule of thumb for self publishers, it is, "The more you invest, the more profits you are likely to receive. The more the publisher invests, the less you will receive back for your efforts."
In other words, to receive the highest profit, seriously consider subsidy publishing, where you invest to make the book happen.

Thanks,

Dr. Mike Wourms